Rover range brochure
Time for a little quiet authority. British, of course.
Copy sheet: Agency self promotion (DM notebook)
438 Marketing in Manchester had a nice idea to send out a moleskin notebook as a self promotional item. The thought being that among all the technology, it’s ideas that matter and they nearly always start to take shape on a simple sheet of paper. I was asked to come up with some thoughts for...
Copy sheet: Jankel armoured vehicles
Copy that sought to empathise with people who go to work knowing the vehicle they drive could well take a bullet.
Web copy: The Config Team
The Config Team are SAP logistics experts who value the strength that comes from the togetherness and know-how of the unit. Hence the name.
Birmingham City University prospectus
One of around 170 course descriptions written for Birmingham City University’s undergraduate prospectus. A case of emphasising the top-line points of each course, leaving the detail for the website. With a three-year full-time course costing around £9,000, the prospectus has to look and read like it’s worth it.
Say that again…
Don’t know whether you remember it but some months ago, the leader of the Opposition afforded the press an interview on the public sector strikes. The reporter asked him half a dozen questions. To which he replied using the same words. Over and again. Like a loop. He says ‘the strikes are wrong while negotiations...
