"Loved reading your witty, informative and amusing copy"

Adriana Dunlay, Trumpet Design

Novel: 'Pitch Black' - a black farce about an ad agency near you

Novel: ‘Pitch Black’ – a black farce about an ad agency near you

It has not been a good year at the offices of Erasmus, Proffett and Rusk. On top of a slew of advertising account losses, they learn that their biggest, most high profile and longest standing client suddenly requires them to pitch for business they have held for over 50 years....
Ad copy: Syngenta FloriPro Services

Ad copy: Syngenta FloriPro Services

Ad copy for FloriPro Services, a division of one of the world’s leading agricultural companies. Professional and authoritative, but also with a firm focus on individual customer service.
Shooting arrows

Shooting arrows

Richard Brinsley Sheridan was a playwright. He was also an MP, owner of the Theatre Royal Drury Lane, noted public speaker and poet. He wrote the most beautiful thing a man ever said to a woman. “Won’t you come into the garden? I would like my roses to see you.”...
48 sheet outdoor poster: Midland Mainline

48 sheet outdoor poster: Midland Mainline

This one was done a while back. Bob Wilson brought it to life beautifully. Note the FT tucked into the collar
'Freelance Copy Creative Economy Blues'

‘Freelance Copy Creative Economy Blues’

OK, the economy stinks. Everybody blames everyone else. We’ve never had it so bad. Well, those of us with long memories ought to know better. Here’s what I think about it. Apologies to Bob Dylan and guitar players everywhere.
writer&co free report: Does your company's marketing have your company's voice?

writer&co free report: Does your company’s marketing have your company’s voice?

Here’s a little something for you. My free report about good copy – what it is, what it isn’t, how I try to write it. It contains just a few of the many (and sometimes hard) lessons I’ve learnt, and the stories I’ve heard over the years. If you’re from...
LATEST WORK

Tiki-Taka v. Sales

Last night, Chelsea played Barcelona in the second leg of the European Cup semi-final (I know, I still say linesman as well). All football followers know the prodigious gifts of the Catalan team. Those who have played the game, at any level, know how difficult it is to play against teams that pass, pass, pass and...
Ad headline options: Knightsbridge Student Accommodation

Ad headline options: Knightsbridge Student Accommodation

I’ll always offer you a selection of headlines for ads/banners/email ‘subjects’ etc. Sometimes you have to write a couple of dozen to find a good one. Perhaps the ones you don’t use for the brief at hand can do an effective job for your website? These were written for press ads aimed at students looking...
Web copy: Downlands Tree Surgery

Web copy: Downlands Tree Surgery

This Wiltshire tree surgery has both a professional regard for its clients and a personal affection for what nature has given us.
Web copy: This Creative, Manchester

Web copy: This Creative, Manchester

Save the waffle about what we do; let’s talk instead about getting results for the client.

Gotta laugh

Here’s a couple of examples of creative humorous brilliance – one verbal, one visual. Treat yourself, and keep smiling. Two Ronnies – ‘Mastermind’; Dave Allen – ‘Mini Rage’ (at 3:22)