Just in case I ever forget:
It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it.”
”You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.”
”Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed… but dull?”
“The most powerful element in advertising is the truth.”
Bill Bernbach.