writer&co ...&co
Hello and thanks for looking. I’m Terry.
Rather than tell you what I do; I’ll tell you why I do it.
I happen to think we can all be different, unique, outstanding.
I believe any business has something different to tell its customer, and an interesting way of saying it.
I think you can be refreshing, invigorating, inspiring.
And I think you can do it by using the right words.
Words which have honesty, wit and personality. Which sound real, and human.
Which means people hear you, see that you’re different, and care.
I think of people who said it in their own way; who made a difference.
People who inspired, led, lived.
People like Bill Bernbach, Brian Clough and the Beatles.
Bill was advertising’s first real voice; he said word of mouth is the best medium of all – 50 years before social media was ever talked about.
Brian upset most and inspired more; he said that when he was gone he simply hoped people would think he had contributed and that someone liked him.
Paul McCartney spent his youth making every girl cry; he also wrote: ‘I was alone, I took a ride, I didn’t know what I would find there; Another road where maybe I could see another kind of mind there.’
Much of which applies to the career of a freelance writer.
I do this because I think we are all unique, with our own individual, independent voice.
And that voice – when it connects with your customer - is the most powerful thing you have.
Nice to talk to you; here’s how I see it and here’s some work.