"I have to say, (dangerous before client feedback) but I LOVE to bits your copy on these ads. First one nearly made me cry!! Great work."

Jules James, Director, Voyage Design, Reading

Opinion

Say that again…

Don’t know whether you remember it but some months ago, the leader of the Opposition afforded the press an interview on the public sector strikes. The reporter asked him half a dozen questions. To which he replied using the same words. Over and again. Like a loop. He says ‘the strikes are wrong while negotiations...
Novel: 'Pitch Black' - a black farce about an ad agency near you

Novel: ‘Pitch Black’ – a black farce about an ad agency near you

It has not been a good year at the offices of Erasmus, Proffett and Rusk. On top of a slew of advertising account losses, they learn that their biggest, most high profile and longest standing client suddenly requires them to pitch for business they have held for over 50 years. To make matters worse, three...

Tiki-Taka v. Sales

Last night, Chelsea played Barcelona in the second leg of the European Cup semi-final (I know, I still say linesman as well). All football followers know the prodigious gifts of the Catalan team. Those who have played the game, at any level, know how difficult it is to play against teams that pass, pass, pass and...

Gotta laugh

Here’s a couple of examples of creative humorous brilliance – one verbal, one visual. Treat yourself, and keep smiling. Two Ronnies – ‘Mastermind’; Dave Allen – ‘Mini Rage’ (at 3:22)

On giants’ shoulders

I’ve been thinking. We’re paid to come up with ideas every day. How good is that? Don’t know about you, but when I need inspiration, I go back to the work of our pioneers. Not to copy, just to breathe the same air – there’s a zen saying: “Don’t seek to copy great men, seek...