Poster campaign in and around Midlands train stations for the Business School at Birmingham City University. Target: the working professional looking to advance his/her career. Here’s one headline example. And here are the options I submitted:

The professional business courses recessions fear most

May we congratulate you on another smart business decision?

If you think it’s easy being an ordinary businessperson, let’s talk

Which of your current business mentors do you really look up to?

At the office, are you being told what to do? Or are you being shown?

If you don’t know where you want to be, you’re heading in the wrong direction

Stay right where you are. Or continue your professional development at Birmingham City Business School

If entire organisations can adapt, learn, change and move on, why can’t you?

Your own business is going to need people like you

Business is asking some hard questions. Who’s brave enough to answer them?

Ever asked an interview panel where it sees itself in five years’ time?

Nice suit. Now roll up your sleeves

Carry on being told what to do. Or start to ask why

To any organisation, you can make yourself available or you can make yourself invaluable

“The harder I practice, the luckier I get.” Gary Player, business executive, risk manager, auditor, marketer, CEO, golfer

Curious how the more weight you add to your CV, the more it rises to the top

Business v. Recession. Which team are you on?

Investment time. Stocks & shares? Property? Or yourself?

This isn’t about students at a lecture. It’s about professionals on a mission

Designed by business experts. Approved by professionals. Studied by leaders

Sharp, switched-on business school seeks like-minded thinkers

The confidence to tell a business what it can do with its strategy

No Dragon ever told us ‘I’m out’

SAS training for future captains of industry

We don’t just stand beside you, we get behind and push

Because trading conditions have never been harder, our business training has never been better

Business experience and expertise takes time. Business opportunity takes a phonecall

Postgraduate Professional courses at Birmingham City Business School. Because our business world now needs heroes

We ask the best business brains to devise the toughest business questions. Then get you to answer them

If today’s business headlines are the questions, our courses are the answer

Our business world needs the answers you’ll soon be able to give

Probably the most extensive networking opportunity you’ll ever get

Professional business insight, ideas, expertise, talent. Want some?

And what will you learn from that business meeting today?

Many business people have drive, talent and vision. A select few want to share it with you

We appreciate guts, ideas and business vision. So we’ll get on very well

Where ambitious heads meet professional bodies

Courses designed by professionals, entrepreneurs, insiders and realists

A true reflection of today’s business world. Only with the optimism and opportunity

Professional business training for the ambitious and unfulfilled

Face-to-face, side-by-side, right behind you: all-round professional support from Birmingham City Business School

The professional courses this business world craves

Professional business courses designed by current business experts for future business leaders

Smart answers to the simple questions every business should ask

Professionally developed, accredited, delivered and respected

If you aren’t surrounded by business experts eager to see you succeed, the question is why not?

Which other business courses bring you this close to professional success?

Complete professional business training: chapter, verse and balance sheet